What if the version of success you worked so hard to build cost you your joy?

In this episode of Women I Want You to Know by Andrea L. Johnston™ Podcast Andrea welcomes Jessica Zweig, personal branding expert, serial entrepreneur and author of Be. and The Light Work. Jessica shares her unconventional path from earning a degree in theater to founding Simply Be, one of the nation’s premier personal branding agencies, and ultimately selling the business after confronting burnout and a profound personal reckoning.

This conversation goes beyond a traditional success story. Jessica speaks candidly about what it means to win publicly while struggling privately, the business and personal warning signs she ignored during rapid growth and how a transformational trip to Egypt became the leadership inflection point that reshaped everything.

She reflects on the beliefs she had to outgrow, the operational patterns she dismantled and what it actually took to move from survival-driven hustle to a business and life built on alignment, purpose and long-term vision.

Jessica also shares the rituals and boundaries she uses to protect her energy and the leadership reality too many founders overlook: sustainable scale requires sustainable fuel.

This episode speaks directly to women building serious companies who are ready to evolve the identity, systems and beliefs required to lead at the next level and to build businesses that function as assets not cages.